I don't like that you're spending time writing progress reports/posting things on Facebook. Why don't you just focus on getting Chapter 4 done?
Answer: I'm glad you ask! We like to communicate with people and make sure everyone knows where we're at. During production of Chapter 3, we mainly focused on getting the chapter done, which ended up with us not communicating with those people who were eagerly waiting. It's a mistake we hope not to repeat.
As strange as it sounds, writing these types of updates also save us time. We receive quite a lot of mails various types of reports, and instead of answering individual emails – even though we do that as well – this general approach is a lot more efficient.
We also regard the blog/Twitter/Facebook as ways of chronicling whatever's going on with the game, so we try to update it as often as we can. Hopefully we'll add a lot more to it in the coming weeks.